The Culture of Ambience
CULTI MILANO was born of intuition from the eclectic mind of Alessandro Agrati: namely his perception, which was incredibly ahead of its time, that spaces and objects might have their own scent too; that it was possible to surround oneself with olfactory quality, in addition to beautiful things in pleasant rooms. It was 1988 when Agrati embarked upon his personal research into the link between the design world and the world of the senses, something that would revolutionise the very way in which people experience spaces and objects.
“The idea of creating a Culture of ambience, which incredibly enough was lacking in our world, in this era”
This inspired the name CULTI. The project, interweaving culture and style, has over the past 30 years followed a carefully-crafted creative pathway, leading it to become a brand with a distinctly personal spirit. Personal like culture, which is moulded from our everyday experiences. Personal like a scent, with the power to conjure up memories. For indeed, CULTI is much more than a home fragrance.
“CULTI is the opportunity for a person to choose their own fragrance, which will accompany them in their homes and in their life”
CULTI offers a completely new concept of perfumery: bouquets are unnecessary when we have access to such incredibly simple and recognisable fragrances, like the unique inimitable raw materials given to us by nature and by Italy. Each fragrance is carefully designed by the Olfactory Laboratory to be unique and timeless, but also to be able to harmonise in a remarkable, deliberate way with all the other fragrances, while offering people their own precious chance to choose which scent to breathe in around them or on their most beloved objects, which memory to experience. Perfumes that always smell good.
Rattan sticks are the natural progression of this approach. The system was first invented by CULTI in 1990, to allow us to be constantly accompanied by our chosen scent in every room. Along with the bottle, which recalls traditional milk bottles, the rattan sticks became elegant, simple, scented iconic design pieces: and there you have it, the Culture of ambience.
“Once you’ve chosen which perfume is for you, the next step is to diffuse it in a natural, lasting way”
Original, just like the way the brand conceives its essence. Original, like the rattan stick diffuser invented in 1990. Original, like the personality of each of us. Refined fragrances that can be blended in a highly personal way, while remaining extremely delicate. Inimitable.
"The fragrance belongs to the individual, not the home. Highly personal, and therefore original.”
Nature offers inspiration, by creating wonders with very few ingredients. Incredibly uncomplicated fragrances in which one, the superior quality main ingredient can be recognised, accompanied by a handful of others which either accentuate it or soften it.
“We are Italian, from a country rich in unparalleled raw materials, which must be perceived.”
The extreme simplicity and elegance of the fragrance is carried through to the flacons and bottles with the shape of traditional milk bottles. These emblematic objects interweave the world of design with the sensory sphere.
“An object can be scented, as well as beautiful, to stimulate the senses.”
Care for our surroundings and for the connection between our space and our senses takes on a higher meaning at Dynamo Camp. This is a Recreational Therapy camp devised especially to allow children with serious illnesses to feel like kids again. A wonderfully cheerful place for them to play, where the real cure is laughter, and where happiness is the medicine By purchasing a CULTI MILANO home fragrance, you will be helping one child spend a week at Dynamo Camp.
“Culture of Ambience means creating a space for the individual, of the individual, where the objects and the senses meet.”